Landscape London

Landscape
London

Transforming Local Search Presence for a Premium Landscaping Service

Landscape is a high-end landscaping company serving London and the Home Counties. Despite offering exceptional services, they struggled to appear in local search results and were losing business to competitors with stronger online visibility.

Client: Landscape London

Industry: Landscaping & Garden Design

Duration: 6-month initial compaign (onging optimisation)

Services Offered: Technical SEO, Content Strategy & Creation, Local SEO, GBP Optimisation

The
Challenge

Landscape faced several critical SEO challenges that were limiting their growth:

Low Local Visibility: The company appeared on page 3+ of Google for key terms like "landscaping London" and "garden design Surrey", missing out on high-intent local customers.
Inconsistent Online Presence: Their Google Business Profile was incomplete, and local citations across directories were inconsistent, confusing both search engines and potential customers.
Content Gaps: Their website lacked informative content that addressed common customer questions, reducing their authority and relevance for landscaping searches.
Mobile Performance Issues: The website wasn't fully optimised for mobile users, resulting in poor user experience and lower search rankings.

Our
Solution

Cogent Humans implemented a comprehensive AI-first SEO strategy tailored to Landscape's specific needs:

AI-Powered Local Keyword Analysis: Our proprietary AI tools analysed local search patterns across London and surrounding counties, identifying high-value keywords with strong commercial intent that competitors were overlooking.
Technical SEO Optimisation: We fixed critical technical issues including site speed, mobile responsiveness, and schema markup implementation. Our AI crawlers continuously monitor these elements to ensure optimal performance.
Local SEO Enhancement: Our human experts optimised their Google Business Profile, created consistent local citations, and developed a location-based content strategy that significantly improved their local search presence.
Content Strategy & Creation: Using AI insights, we developed a content plan addressing customer pain points. Our human content creators then crafted informative, engaging content that established Landscape as an authority in landscaping.
Continuous Performance Monitoring: Our AI systems track rankings, traffic, and conversions 24/7, while our SEO experts refine strategies based on real-time data and algorithm changes.

The
Results

Within 6 months of implementing our AI-first SEO strategy, Lansdcape achieved remarkable growth:

Search Visibility

380% increase in organic traffic
Moved from page 3+ to the top 3 positions for 15 key local terms
220% growth in Google Business Profile views

Business Impact

340% increase in qualified leads from organic search
180% growth in consultation bookings
45% increase in average project value

Customer Engagement

65% reduction in bounce rate
120% increase in time on site
95% improvement in mobile user experience scores

Client
Testimonial

Cogent Humans completely transformed our online presence. Before working with them, we were virtually invisible in local search despite having been in business for over 15 years. Their AI-driven approach uncovered opportunities we never knew existed, and their team's expertise in implementing the strategy was exceptional. We're now booked months in advance and have expanded our service area. The investment has paid for itself many times over.

David Thompson, Managing Director, Landscape